IDBI Federal Life Insurance launches #FutureFearless campaign


IDBI Federal Life Insurance has recently announced the launch of its new video campaign for creating an awareness on the significance of financial planning. The campaign constituting four videos organised in a sequence, highlighting the importance of availing the right type of life insurance at the different stages of life.

The campaign targets the customers across segments ranging from the millennials who are navigating the struggles of early working life to parents who are concerned about the future, dreams and aspirations of their children. The campaign launched with a film featuring cricketing legend and the organisation’s brand ambassador, Sachin Tendulkar.

The film revealing the differences in perception on the same concerns between kids and parents. The parents are worried about how things will go in future by looking into the challenges part only. At the same time kids view these things with optimism and they are confident that they will be part of the solution. The film shows parents how out of sync their own fears are when compared with their kids’ fearless dreams.

Karthik Raman, chief marketing officer and head, products, IDBI Federal Life Insurance, said, “Our latest campaign is a timely intervention to encourage grown-ups to learn from their own children who dream fearlessly about their future and to look ahead with optimism. Thoughtful financial planning, through our IDBI Federal Life Insurance Child Plans, has the power to not only enable a positive change in outlook toward the future but also facilitate the future that our children are fearlessly dreaming about.”

“#FutureFearless is a much-needed campaign in these uncertain times. It gives confidence and encouragement to parents that with the right planning, they can give wings to their children’s unfettered dreams,” Tendulkar said.

Venkatagiri Rao, creative head, VMLY&R India, said, “ Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.”


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