“India Jam Karega” campaign by Radio Mirchi and Smule


Radio Mirchi

Radio Mirchi is one of the well-known FM radio stations of India which is loved by the majority of Indians and radio lovers. It is owned by Entertainment Network India Limited – a subsidiary of the Times Group. The tagline used by Radiomirchi is ‘Mirchi Sunnewaale Always Khush!’.


Smule is a well-known music app that is available in the play store and iOS platform. It is known for its use of duet singing software. It was launched during the year 2012 under the name of ‘Sing! Karaoke’.

Friendship day campaign

Smule and Radio Mirchi has launched a brand new campaign under the name of “India Jam Karega” on the account of Friendship Day. The three musicians who additionally happen to be companions, all things considered – Benny Dayal, Shalmali, and Sneha Khanwalkar; jammed with one another to make a music track committed to their soul of friendship. 

The campaign, Smule Friendship Jam with Radio Mirchi, will be a fourteen-day long festival of friendship on the digital stage for India’s music-adoring network. 

The social media campaign incorporates authentic jam meetings with famous musicians, live online occasions with Radio Mirchi’s top RJs, and the Smule Friendship Jam playlist. Bollywood characters from the music business like Papon, Salim Sulaiman, Harshdeep Kaur, Rithvik Dhanjani, Nirmika Singh, Karan Wahi, Lisa Mishra likewise join the jam. 

Viral Jani, senior vice president – investments operations, Times Bridge, stated, “As the overseer of the Smule brand in the Indian market, we now and again Bridge esteem the affection Smule gets from the developing network of a huge number of music darlings who security on the Smule stage over music and have shaped enduring companionships. We are enchanted to co-make the Smule Friendship Jam with Mirchi, a novel festival of fellowship and music that is consistent with the brand embodiment of Smule – Making companions with Music and Music with companions.” 

Yatish Merhrishi, chief operating officer, Radio Mirchi, stated, “Radio Mirchi and Smule both being equivalent to music, this association looks good to the Friendship song of devotion being propelled on Friendship day. Alongside different prestigious craftsmen and a vigorous computerized media plan, we anticipate our song of praise effectively connecting with all pieces of the nation.”


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