McDowell’s No.1is a well-known brand known for its spirits and sodas. It was introduced during the year 1963 in India under the name of Asare-Takyi distilleries which has been later changed to McDowell’s No.1.
McDowell’s No1 music campaign
McDowell’s No1 Soda through its music stage No.1 Yaari Jam is giving all the Yaars (companions) a fascinating method to observe Friendship Day with #TuMeraNo1Yaar campaign.
The 360-degree initiation will see the battle utilizing the intensity of famous people, influencers, TV, OTT stages, and more to drive up with some extra enjoyment around the event of Friendship Day.
The event is additionally bringing back the first hit, ‘Ye No1 Yaari hai’, in an all-new symbol the tune made by Mohit Chauhan, will currently highlight more than 50 craftsmen including Vicky Kaushal, Siddharth Mahadevan, Benny Dayal, Shalmali Kholgade, Neeti Mohan, Shilpa Rao, Nikita Gandhi and more to give their yaars a virtual embrace and grant them with the title of ‘#TuMeraNo1Yaar’.
Vicky Kaushal has been the face of McDowell’s No.1 for the last one year. Earlier Vicky launched a campaign ‘Jashn Yaari Ka’ with the brand and was well attracted and liked by the public. McDowell’s No.1 has consistently been interchangeable with catching stories of ‘yaari’ through its drawing in and dazzling stories concentrated on building profound fellowships among the Indian customers by sharing joyful stories.
As indicated by the organization, it hopes to urge everybody to thank their yaars for making these occasions more endurable, by giving them a difficult situation carefully – a safe virtual embrace.
According to Amarpreet Anand, executive vice president, and portfolio head, Diageo India statement, for the current year, through the #TuMeraNo1Yaar campaign, they expect to revive the soul of Friendship Day. We will probably support companions over the globe to meet up though for all intents and purposes and offer their thanks to one another during these uncommon occasions.” The tune discharge will be bolstered by a UGC crusade to impart virtual embraces to one another that intends to clock over a large portion of a million embraces paving the way to the Friendship Day on August 2, 2020.