‘Masaledaar Fun’ campaign launched by Kurkure



Kurkure is a well-known brand famous for its corn puffs. Kurkure is produced and supplied by PepsiCo. This crunchy snack was first launched during the year 1999 under the name of Leher Kurkure produced only in India for the Indian consumers.

Kurkure new campaign

Kurkure has launched an exceptional campaign to offer thanks to Indian families for their remarkable support to each other during a troublesome pandemic and for continually being strong, engaging, and including ‘Masaledaar Fun’ to one another’s lives.

The new campaign is dependent on three pertinent bits of knowledge: the social understanding of how India has been known for its joint family-driven arrangement; the social knowledge which perceives the extended bond, increment in family time and associate between relatives during these difficult occasions; and the buyer understanding which distinguishes individuals’ have to communicate for the sake of entertainment and idiosyncratic ways. 

The film catches the subtleties of the relationship that all relatives share with one another and praises how they have kept each other energetic and engaged in any event, during these occasions. Joined by a perky track, the film is shot in an exceptional stop-movement group. 

Dilen Gandhi, senior director, and category head – foods, PepsiCo India, stated, “Through Kurkure’s new crusade, we intend to offer our fans and buyers across India with a pleasant method to state ‘thank you’ to their friends and family. This eccentric tribute coordinates consummately with the ‘atpata’ and ‘chatpata’ qualities of Indian families – making this tribute particular in the present situation.” 

Akshay Kumar, Kurkure brand ambassador, stated, “In these difficult occasions, we came nearer to our families and turned into one another’s wellspring of solidarity, joy, and silliness. Kurkure, which has a long excursion of commending thrilling family minutes, catches this sincere bond and being each other’s help through an uncommon masaledaar tribute to the Indian families.”

Ritu Nakra, WPP lead – PepsiCo Foods, India, stated, “Kurkure has consistently had Indian families as the “Legend” of our image correspondence. This tribute to Indian families was our method of perceiving and praising the families that have been there for us through difficult stretches. Done in a quintessential Kurkure way, with heaps of idiosyncrasy and cleverness.” 

The dispatch of the film is first in the line of numerous computerized initiations that the brand has arranged over various stages.


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