TVS launches new campaign on its dual platform Fi technology, Onscreen: Amitabh and Dhoni


TVS Motor Company

TVS Motor Company is well known Indian MNC well known for its motorbikes. The company is headquartered in Chennai, founded by T.V. Sundaram Iyengar during the year 1978. TVS Motor Company Ltd (TVS Motor), an individual from the TVS Group, is the biggest organization of the gathering as far as size and turnover and also stands in the second position in terms of exports to over 60 countries.

TVS Motor Campaign

TVS Motor Company has launched its new marketing campaign ‘Hum banayein, jo Aapka dil chaahe’ by exhibiting its double stage Fi technology by integrating ETFi and RTFi on TVS motorbikes. 

Amitabh Bachchan and MS Dhoni have come up together in the screen for this campaign to speak up regarding the innovative technology used by TVS, where they present TVS Motor Company’s and India’s sole double stage Fi innovation – Ecothrust Fuel Injection (ETFi) and Race Tuned Fuel Injection (RTFi). Each custom-made to suit a particular client need, ETFi conveying on unrivaled drivability and mileage, while RTFi thrills with its choke reaction and execution, the organization said in a press explanation. 

According to Aniruddha Haldar, vice president (marketing), commuter motorcycles, scooters, and corporate brand, TVS Motor Company, stated, “The crusade unites, Amitabh Bachchan and MS Dhoni and their meeting up itself is another first. Both are Indian legends with a long relationship with TVS Motor Company, and they present India’s first and just double stage Fi innovation. The buyer and master input to Ecothrust Fuel infusion (ETFi) and Race Tuned Fuel infusion (RTFi) has been incredibly reassuring, we will keep on conveying unequaled proprietorship experience for our clients.” 

According to Nitin Karkare, CEO, FCB Ulka, the statement, “As their accomplice for this dispatch, we had a fascinating errand of conveying a correspondence that draws out this perspective at the scale that is required. This allowed us the chance to unite just because on TV, two of the greatest stars in India. Understanding customer needs is center on TVS item advancement and promoting. This crusade unites perfectly the way of thinking that has gone behind TVS BS-VI dispatch.”


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