#RiseUpChallenge campaign by Mahindra on its 75th anniversary


The Mahindra Group denoted its 75th anniversary by celebrating and lighting the challenging spirit of each Indian to ‘Rise’ and rise successfully in these troublesome occasions, through its most recent social media ad – Mahindra #RiseUp Challenge.

As indicated by research done during the progressing pandemic and delayed lockdown, music has been a safe-haven for some. Sponsored by this understanding and in arrangement with the Group’s corporate purpose ‘Rise’, the new campaign is intended to commend the expectation and good faith inside every Indian that will push them to triumph by defeating unsurmountable afflictions. While twenty to thirty-year-olds will be the key drivers of the message, the ad aims to reach a wider target group through social media.

According to Jay Shah, Vice President, Head – Cultural Outreach, Mahindra Group statement, he mentioned during the season of social distancing, they are pleased to introduce a creative method of commending their 75th year with everybody’s support. The #RiseUpChallenge is tied in with being tenacious in accomplishing your objectives and it is tied in with commending accomplishment with a spring in your progression and a melody all the rage! And he also states “Come spread joy and happiness and be part of the challenge!”

The film follows the excursion of three people – a doctor who dedicates himself to the obligation at hand towards humankind and oozes the soul of administration while staying far away from his friends and family; a cab driver who loses his day by day profit and takes up a substitute activity to come out more grounded from money related inconveniences, and a COVID survivor who financially recovers and battles her disease to set out on another vocation way.

Talking over the dispatch of all-new Thar, Dr. Pawan Goenka, MD and CEO, Mahindra and Mahindra Ltd. Stated that throughout the long term, the Thar has been an aspect of Mahindra’s rich history and has discovered its way into the hearts many. In the event of the Group’s 75th anniversary, they have composed another section in its brilliant history. In its all-new symbol, the Thar is a step higher in its immortal allure, attributable to its capacity of being as agreeable on cleared streets, as it has consistently been rough terrain. The Thar tribes will become more grounded as another arrangement of clients come into its fore, in addition to the traditionalists.


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