#GharSeBanking by SBI


Seamless banking experience through conversational AI on Facebook Messenger

State Bank of India (SBI) formerly known as Imperial Bank of India is a well-known Indian multinational and public sector bank. This bank was established during the year 1806 under the name of Bank of Calcutta. SBI is the biggest bank in India with a 23% share of the market of assets and a 25% portion of the absolute loan and deposits. SBI has a good domestic and international presence. On March 2020, the SBI has acquired 42.8% of the share of YES Bank as a part of RBI directed rescue deal

#GharSeBanking Campaign

As a major aspect of their #GharSeBanking campaign, which was propelled during the lockdown, State Bank of India (SBI) has been utilizing web-based life and computerized mediums to urge individuals to download the SBI YONO (You Only Need One) application. 

SBI is driving downloads for YONO, YONO Lite, SBI Quick, BHIM SBI Pay, and Online SBI applications by utilizing conversational AI and conversational showcasing using Facebook Messenger. 

The conversational stream using Facebook Messenger gave individuals the choice to download the YONO and different Apps, discover more about the application includes, and investigate other SBI applications with only a couple of snaps. 

Ravindra Pandey, deputy managing director (strategy) and chief digital officer, states, “Our clients share a nearby bond with us. They like to associate with us at the branches and this discussion assumes an indispensable job in their general financial experience. When COVID-19 disturbed their visits to our branches however we kept on staying open, we were excited about guaranteeing that we make a comparative conversational encounter for our clients. The conversational promoting effort was conveyed through Click-to-Messenger advertisements, and assisted with giving a moment and individual experience.” 

According to Rubeena Singh, chief executive officer, iProspect statement “SBI utilized this open door on Facebook Messenger by contacting their customers to make an immediate and coordinated correspondence and help them with their financial needs. This interesting methodology of utilizing conversational AI inside FB Messenger is a change in perspective in scaling computerized change at an enormous BFSI player, for example, State Bank of India, accordingly helping it flawlessly enter the homes and lives of its customers. Truly #GharSeBanking.”


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