#PromiseofProtection campaign by Rapido



Rapido is a Bengaluru based online bike taxi platform. The organization was established in 2015 in Bengaluru. It works in more than 75 urban areas the nation over, yet experiences run into lawful difficulties in a few spots. Rapido has been used widely in metro cities and Indian customers found Rapido far cheaper than other transports or taxis available.

Rapido Campaign

Bike taxi company, Rapido has recently announced about their new campaign #PromiseofProtection, displaying its responsibility to the security and insurance of its clients, through comprehension of various connections in our lives. 

As indicated by the organization, its first-since forever video campaign, propelled on social handles, features different connections that remain by us, secure us, and defend us regularly. Be it a sister who shields her more youthful sister from excluded bothers at home or a grandfather dealing with his granddaughter by making her beverage milk or a couple dealing with one another. The film underscores all connections of adoration that broadens assurance and wellbeing. It further proceeds to manufacture how Rapido is guaranteeing the wellbeing and insurance of its clients with each ride they take. 

Amit Verma, head of marketing, Rapido, stated, “With this crusade, we need to disclose to them that we are focused on their wellbeing and are going past the ordinary proportions of utilizing covers, sanitizers and normal checks of Captains, to guarantee that their ride with Rapido is sheltered and their bond with us is secured.” 

The film features different safety measures Rapido Captains are taking – customary temperature checks, sanitization of bicycle and cap, veils, hand sanitization when each ride – guaranteeing a protected ride for clients who can’t abstain from going during this pandemic. 

The organization as of late reported the resumption of administrations in very nearly 100 urban communities and the establishment of Rapido back shields to secure the clients and the Captains. Rapido likewise propelled an extensive arrangement of wellbeing measures since Unlock 1.0, for example, urging clients to convey their protective caps to keep up cleanliness instead of giving full-face caps before each ride and new strategy bolster where the organization gives free undoing if Captains or clients are without a cover.


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