ITC Charmis ropes in Sanjana Sanghi as brand ambassador


With the Dil Bechara star, Sanjana Sanghi as the new face for the brand, ITC Charmis Deep Radiance leaves an attractive impression to make quality skincare products more available and reasonable.

This deep radiance face serum of Charmis is presented through a new conversational ad film. The new TVC highlights the youth star Sanjana Sanghi at a shoot where the makeup person of the actor is in a great surprise as the actor doesn’t need to bother about much makeup, as her skin nicely radiates. At that time Sanjana says that she has a huge trust in the new Charmis Deep Radiance Face Serum which is the reason for her skin radiance.

Skincare is the important business sector in the beauty industry and with the developing buyer needs, advancement in skin science is basic. This Face Serum is a mix of active ingredients that support the skin as well as help in tending to the dim spots in the skin, the bluntness of skin, uneven tone, and so forth. Charmis Deep Radiance Face Serum made of Salicylic Acid, Vitamin C and Hyaluronic Acid gives the classification of the specialty of this face serum with its price of Rs.210/-. The Charmis Deep Radiance Face Serum enters into the 15 layers of the skin to give a clear, hydrated, and brilliant skin. This face serum is recommended by many dermatologists. This Face Serum is non-sticky and is best suitable for all types of skin types. It is much affordable and the product application has a flexible routine.

It additionally presents a uniquely created facewash with Vitamin C which washes away 99.9% of microorganisms that cause skin inflammation. It also has a Hand Cream that hydrates the hands while additionally giving assurance of removing 99.9% of microorganisms.

Sanjana Sanghi, the rising Bollywood actor stated that Charmis for her is a very unique product; it has been a top choice among the other products in the market. She is very excited to be related to this journey with Charmis.

Sameer Satpathy who is the Divisional Chief Executive of the Personal Care Products Business, in ITC Limited, stated that the requirement for skincare is developing with the changing ways of buyer’s lifestyle. Utilizing ITC’s top tier innovative work abilities and its worldwide information on biosciences and skincare, this product gives a scope of fulfilling the requirements of the customers.


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