A simple snap. That’s all it took to turn a viral trend into KITKAT’s next campaign. In a recent internet trend, young users were seen making choices by snapping a KITKAT and letting the longer piece decide. Leveraging this trend, Nestlé KITKAT launched its latest quirky and relatable campaign, ‘KITKAT Snap to Decide’ with the cine-icon Jackie Shroff.
Mr. Gopichandar Jagatheesan, Head, Confectionery Business, Nestlé India, said, “We observed that today’s generation is constantly juggling choices—big and small. With ‘Snap to Decide’, we’ve taken a familiar brand ritual and turned it into a fun, relatable tool that gives them a much-needed break from decision-making.”
While life continues to be all about choices, from trivial to significant —especially for the Gen Z—this campaign transforms everyday dilemmas into light-hearted, ‘no-pressure’ moments. From choosing playlists to picking meals – even the smallest of choices can feel exhausting in today’s always-on world. With Snap to Decide, KITKAT offers a playful way to take a break from overthinking—just snap and go with the flow.
The rollout continues with a range of digital creators who are bringing the idea to life: sometimes, the best way to decide is with the snap of a KITKAT.
Link to the video: https://www.instagram.com/reel/DKJu2LfOF8t/?hl=en
