Adfactors PR was founded in 1997 and is the youngest firm among its top peers. It is also India’s largest public relations firm. It is a multi-specialist firm that serves over 300 retained clients across 40 cities in India.
They have a track record of successfully delivering on challenging PR briefs and explore creative solutions for each brief. With an approach, rooted in robust problem-definition and customizing the solution. And, superior execution is a widely acknowledged strength of Adfactors PR.
Adfactors PR launched the Mobility Practice, a specialized offering to help businesses manage the notable shifts occurring in the world of transportation and it’s rapidly evolving ecosystem.
This practice will offer an overall suite of public relations services across the spectrum, covering, maritime & inland waterways, automotive, aerospace, railways, roadways, and micro-mobility. Its strategic focus areas also include burgeoning sectors including battery management, electrification, sustainable transport solutions, and companies offering Mobility as a Service (MaaS).
Speaking about the launch, Madan bahal, Adfactors PR Co-Founder and Managing Director said, “With the mobility practice, Adfactors PR aspires to be a crucial part of the mobility ecosystem; continuously developing to keep pace with disruption in the sector. Building on our incomparable legacy in automotive communications, we will look to provide superior value by innovating across the communications value chain.”
The freshly-created nationwide Mobility Practice is built on the principle of domain expertise –from practice leads to mid-level associates and leaders. Every member of the client servicing team is from a varied range of disciplines, including equity research, communications, journalism, marketing, digital, and ESG consulting. Adfactors PR has recently hired 5 auto engineers from the campus to build expertise at the entry-level.
The practice will be taken ahead by Srinivas Krishnan, Vice-President – Mobility reporting to Percy Dubash, Director, Adfactors PR.. Mr.Krishnan was previously a senior advisor at a leading PR firm, Head of Press at Porsche India, and Editor, Business Standard Motoring. Mr.Dubash is a veteran in the mobility domain, and previously a sector analyst and auto journalist.
Mr.Bahal added, “As the world pivots towards a new era of mobility, there is no better time to be a part of this exciting journey by offering this service”.