Lenovo India’s advertising promotional expense increases by 62.46%


Lenovo Group Limited is a Chinese multinational technology corporation, sometimes simplified to Lenovo. The global headquarters of Lenovo is in Beijing, China and its operational headquarters are in Morrisville, North Carolina, USA. Lenovo has an operational center in Singapore and is incorporated in Hong Kong.

In over 60 countries, Lenovo has operations and sells its products in about 180 countries. It has research centers in Beijing, Shanghai, Yamato (Japan), Shenzhen, Chengdu, and Morrisville (North Carolina, USA), and also has a joint venture with NEC, Lenovo NEC Holdings, which produces Japanese personal computers.

The advertising promotional investments for the fiscal ended 31 March 2020 of the Chinese multinational technology company Lenovo India jumped to Rs 173.38 crore from Rs 106.72 crore in the previous year.

In fiscal2017-18, Lenovo’s expenditure on advertising and promotions slipped from 889 million in fiscal 2016-17 to 842 million dollars.

Lenovo India’s FY20 net profit decreased by 62 percent to Rs 68.5 crore from Rs 178.69 crore in FY19, according to financial details reported to the Registrar of Companies (RoC) and obtained by the business intelligence platform Tofler.

Relative to Rs 7180.58 crore in the previous fiscal year, the company’s sales rose 27 percent to Rs 9,108.93 crore. Compared to Rs 7002.29 crore, total expenditures were reported at Rs 8,996 crore.

In the director’s report, Lenovo claimed that the directors of the company made every attempt during the current financial year to boost market efficiency.

Lenovo India is a wholly-owned Lenovo Asia Pacific Limited company. Learn the news about more (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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