LG’s Rollable OLED TV is available exclusively at Croma.

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LG Electronics (LG) has announced the retail availability of the world’s only Rollable OLED TV, the LG SIGNATURE OLED R, at CROMA Juhu in Mumbai. Only a few select stores across India will carry this product, beginning with CROMA’s Juhu Store in Mumbai.

The LG SIGNATURE OLED R is the epitome of exclusivity; a work of art that will be appreciated by customers who demand the best and understand the true value of game-changing innovation. This TV is a work of art that will enhance any space and complement the lifestyle of the ultra-rich. It is not just an exceptional feat of engineering and user-centric design.

This cutting-edge television captivates with its elegant design and the smooth movement of its beautiful rollable OLED screen. This is the ultimate aspirational product, with each unit custom-built for the most discriminating customers.

The LG SIGNATURE OLED R features a liquid-smooth 65(165 cms) flexible OLED display with self-lighting pixel technology and individual dimming control to deliver exceptional picture quality. However, the new TV represents LG’s unrivaled ability to innovate and create new possibilities that directly contribute to consumer benefits. The R in the name denotes not only that the TV is rollable, but also that it is revolutionary in the home entertainment space, redefining the relationship between the surrounding space and a TV that can be hidden by pressing a button.

LG’s exquisite creation frees users from the constraints of the wall, allowing owners to curate their living environment without having to set aside permanent space for a large, black screen that is only useful when turned on. LG SIGNATURE OLED R expands the user experience in exciting new ways, thanks in part to the company’s mastery of OLED technology, with the ability to transform into three different viewing formats – Full View, Line View, and Zero View.

“The LG SIGNATURE OLED R’s seamless marriage of technology and design innovation is an unprecedented feat that truly deserves to be referred to as a work of art and is a step forward in the future of Display Technology,” said Hak Hyun Kim, Director-Home Entertainment-LG Electronics India.

“This is a true luxury product that reimagines what television can be; this unique TV provides a differentiated user experience and a new way of thinking about space while confirming LG’s leadership in the premium TV market.”

“Croma has always tried to bring immersive experiences and the latest in electronics to Indian consumers,” said Avijit Mitra, Managing Director, and CEO of Croma Infiniti-Retail Ltd, at the event. In the ever-changing world of smart televisions, our upwardly mobile customers value the opportunity to experience cutting-edge technology. We’ve seen a significant shift in consumer preferences toward premium, out-of-the-ordinary devices. It gives me great pleasure to welcome our partner LG to our flagship store, where they will demonstrate their design innovation for a futuristic home viewing experience.”

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