#LightOfHappiness- Kar Har Raah Roshan by J K Super Cement is a Diwali special campaign. The brand will light up streets and chowks in eights states of India.
The brand will promote sustainable energy by installing hundreds of solar-powered lights in villages across India, impacting more than millions of the population.
JKCement specifically chose the places in rural settings which are prone to accidents and other troubles. Lighting up these dark and feared pathways will ensure road safety and comfort among the passersby.
JK Super Cement achieved a milestone by constructing 251 ramps in many government schools in the district of Jaipur, Rajasthan in a single day.
JK Super Cement has released a heart-warming 120-second video, named, #LightOfHappiness on their social media handles to celebrate the achievement.
The video portrays how JKCement identified struggles due to the lack of inadequately lit streets. JK Super Cement helped the cause by installing sustainable solar lights.
The video’s climax is the line, Har raah ko roshan karta mai yahi milunga, kyunki suraksha ka ye wada pucca hai, irada hamara ye pucca hai.
Social Cloud Ventures digital solutions provider for social media was the architect of #LightOfHappiness.
Love Raghav, Head – Branding, Grey Cement Business, said, The unfortunate incidents of inconvenience, crimes and road accidents that happen in remote villages due to inadequately lit streets and alleys are a real concern.
This Diwali’s #LightOfHappiness Kare Har Raah Roshan Campaign, JKCement not only tried to address this problem with a self-sustaining solution but also spread hope, strength, safety and happiness among millions of people.
The campaign perfectly blends into the brand’s ideology of ’Build Safe’. JK Super Cement, the objective has been to undertake various developmental initiatives across the length and breadth of the country and create a better infrastructure that benefits one and all.
Standing strong to the brand’s motto, Brand with a Purpose. By installing these lights in the dark alleys.
JKCement’s small effort to bring a little bit of happiness in people’s lives in Diwali and make it a little happier and shiner.
The brand has been vocally and physically addressing the true common troubles and making effective changes through charity.