Luminous Power Technologies is a famous home electrical company in India. It has appointed Wavemaker, a marketing agency located in Mumbai as its India’s media partner for all categories like Inverters, Batteries, Solar panels, and Home Electricals. Now onwards Wavemaker India will manage the brand’s traditional and digital media duties including media strategy and planning, media investment, media activation, and content.
The Wavemaker India won the account post an extensive multi-agency pitch. The account will be handled from their Gurugram office.
“In today’s current world scenario customers are going towards all kinds of media for both exposition and decision-making. Sachin Bhalla the Senior VP of marketing and Solar Business of Luminous Power Technologies said that Wavemaker appealed to us with their experience and clarity of thought when understanding our business. With Wavemaker we would like to see their strategic thinking and execution for both traditional and digital media. We look forward to strengthening our presence and portfolio online and offline and increasing our growth.
Ajay Gupte, CEO of South Asia Wavemaker said that “Luminous is a strong and trustworthy brand with a large line of products in the power backup, home electrical and residential solar space. We are thrilled to partner with Luminous and create relevant engagement for the brand with our full-service media offering. This is a perfect opportunity for our agency to bring our expertise and extend our custom-made integrated planning strategies that are supported by strong measurement capabilities. We look forward to creating value for Luminous and supporting its growth in future journeys.”
Mansi Datta Chief Client Officer and Head North and East of Wavemaker India said that “We are delighted to be awarded the business for Luminous, a leader in the power backup, home electrical, and residential solar space section. We look forward to being their partners in its future growth with our integrative solutions from analog to digital from rural-urban and across all customer types. We are proud to be their partners”