Madhuri Dixit collaborates with Ram Bandhu in new campaign


The Indian wedding season has arrived, and the country is attempting to make up for the wedding opportunities lost during the pandemic’s first two years.

Empire Spices & Foods Limited (ESFL) has released a new TV advertisement (TVC) to promote Ram Bandhu Pickle & Papad, promoting their goods as the appropriate complement to the great Indian wedding feast.

The new Ram Bandhu TVC, which stars Madhuri Dixit-Nene, Ram Bandhu’s brand ambassador and Bollywood’s Dhak Dhak girl, celebrates the joy of Indian weddings in an eye-catching film that draws a link between choosing the right life partner and the right taste partner to satisfy your taste buds.

The public will get to see flamboyant wedding videos, lavish Bollywood weddings, memes around the festivities, and more at a time when social media is bustling with flamboyant wedding videos, lavish Bollywood weddings, memes around the celebrations, and more.

The public will also be able to witness one of their favorite actresses in a fresh light thanks to this TVC, which is being promoted using a 360-degree approach that includes television, out-of-home, digital, and social media channels.

Mr. Umesh Rathi (Managing Director, ESFL) said that the humble Indian pickle and papad is present in most Indian homes and has a very interesting story to tell about its origin, variations, the significance of the ingredients used to make it, and of course its quintessential presence in all Indian meals. This has prompted them to improve the quality of the pickles and papads.

Empire Spices & Foods Limited, one of the fastest-growing FMCG firms, offers a wide range of products, including pickles, papads, spices, ketchup, sauces, pastes, and chutneys.

ESFL’s flagship brand, Ram Bandhu, is on a quest to expand its business globally, bringing distinctive and original products to new markets. The mantra “dil jeeto har grahak ka” is the brand’s philosophy, intending to be present in every kitchen in India. It has become an essential component of every Indian household’s culinary setup.

Ram Bandhu, Temptin’, RBM, and Zaiqa are among ESFL’s brand portfolios. The taste, variety, and convenience that they provide are well-liked by the general public.

The company has a presence in 14 Indian states, with over half a million retail outlets, a huge field team, and 1000+ distributors dedicated to providing consumers with the best products and culinary specialties.

Leading self-service supermarket chains such as DMart, Big Bazaar, and Reliance Retail, to name a few, carry ESFL’s items. ESFL’s e-commerce and HORECA business channels are also expanding rapidly. The products may be found on major e-commerce sites such as Amazon and Flipkart, among others.

The firm has also exported its goods to the United States, the United Kingdom, New Zealand, Qatar, Dubai, Canada, Germany, the Netherlands, Luxembourg, and Bahrain.

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