Maggi is here to take away your WFH blues


Maggi is back with yet another lockdown spot, this time to steal the hearts of all the Work-From-Home (WFH) folks. The new spot from Maggi pitches the noodle as your go-to snack when the WFH blues creep in.

Longer working hours, e-mails flooding your inbox and back-to-back meetings has left the WFH folks hungrier than ever. When it grows duskier and late-night cravings kick in, order-in is not always an option, but we always have Maggi. Be it hostels, office canteens or home the love for this 2-minute instant noodle never fades.

Maggi’s latest 35-second spot is set to the uplifting tune, “Dil mein jo aaya tu, teri dhun main kaise na sunu, ji lalchaye mera bhi, Maggi, Maggi, Maggi.” The ad features a college student, a school kid and a young executive head to their kitchens for a quick snack. The trio then slurps Maggi to beat the lockdown hunger pangs.

Since its inception in the Indian market in 1982, Nestle’s Maggi is continuing its four-decade run with the mission to satiate all the unplanned hunger pangs. Maggi holds the noodle giant crown with the majority market share in India. This 2-minute instant noodle snack is the nation’s go-to snack over an elaborate meal.

One of the highlight features of the WFH culture is that we can head out to our kitchens and grab a quick snack whenever the hunger roar daunts. With excessive work and boredom making us hungrier, let’s listen to our heart and prepare Maggi- “Dil ki sun li jaye, aao Maggi banaye.”  

Nestle celebrated 150 years of “Good Food, Good Life” in 2016. Nestle also supports social causes like #educationforthegirlchild. Maggi packs carried the tag “2-minutes for education” supporting project “Nanhi Kali for the girl child.”

With the Nestle controversy in news again, the company is now working to update its nutrition and health strategy. A company spokesperson said in a statement, “Driven by our purpose, we are constantly striving to increase the nutrient profile of our products, as well as innovate with new and nutritious offerings”

Rekindling the WFH snack war, Maggi’s rival Wai Wai rolled out ads recently urging customers to slurp noodles straight out of the pack or cook it.

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