Mamaearth, which is one of the fastest-growing FMCG brands in India has launched their very first national television advertisement with a new film on Onion hair oil. The television commercial spotlights the benefits of onion oil in reducing hair fall, and picturises Mamaearth’s innovative product as a modern alternative to the DIY alternatives of making onion pulp for hair at home.
The TVC film conceptualized by Korra Worldwide, highlights the benefits of the Onions in hair care. Featuring shining actors Aahana Kumra and Pavail Gulati, the film begins with Aahana chopping onions in her kitchen,bringing the traditional way of using Onion pulp as hair fall remedy. Pavail,playing the role of her husband, walks into the room and watching her slicing and dicing onions, eagerly enquires about the menu expecting a scrumptious dish. When she explains that the onions are for her hair fall instead, he presents MamaEarth onion hair oil to her suggesting it as the most convenient alternative. highlighting Mamaearth onion hair oil as a convenient and modern way to give one’s hair the essence of Sulphur, enriched with 10 other essential oils & herbs that play as hair fall remedies, the ad is a simple yet powerful visualization of the brands’ philosophy and product proposition of goodness inside.
Ghazal Alagh, Co-Founder and CIO at MamaEarth stated with regard to the campaign that Millennials are increasingly choosing products that are free of chemicals and are safe. Mamaearth is bringing the traditional recipes, coupling them with modern technologies, and is presenting convenient yet effective solutions for skincare and haircare problems. He further said that the film reflects this exact position and that the demand for the products is increasing due to its compositions as well as its closeness with the very goodness of nature.
The launch of the TVC is an extension of their partnership with the popular television show Big Boss premiering on Colors TV and Voot. The campaign has already gone live across many social media anddigital platforms.
Commenting on the occasion Gaurav Nabh, CEO at Korra shared that In a cluttered category like hair oil, this innovative product required a very simple and easy way of communicating its benefit in a short duration. They said that their latest work on the onion hair oil for MamaEarth is a simple idea & story that addresses the key barrier for the usage.
Deepak Kumar, Head of Creative at Korra said that Women being aware of the benefits of onion when searching online finds it difficult and laborious in doing remedies at home. Thus through Mamaearth TVC, it clearly reminded people about the ease of using onion oil now available in a bottle. He further said that the right cast and right music have helped them in creating this beautiful piece.