TRRAIN and RAI Launches #KhulkeBoloThankYou Campaign


Trust for Retailers & Retail Associates of India -TRRAIN and Retailers Association of India has recently launched a striking campaign #KhulkeBoloThankYou in association with the upcoming Retail Employees Day commencing on 12th December every year. Intending to thank the retail associates for their relentless service all through the year despite the pandemic, the inspiring campaign aims to spread awareness about their role and contribution in everyone’s lives. Driven to gather 1 Million Thank Yous, the movement by TRRAIN & RAI is a step in empowering the frontline warriors from the retail fraternity across the globe and India who have supported us with our everyday needs with the warmest smiles and a humble Namaste greetings

The 360-degree campaign launched with a digital film visualizes people from all sects of life exchanging dialogue with their amiable retail associate/employee. Through a series of visuals, we see various relatable instances of our communications with our friendly kiranawala, delivery and retail associates, and so on who are assisting us with our requirements and always being a trustful source. Be it any immediate request or even something tailoring to your tastes, the film beautifully consolidates their consistent services to us, even in such difficult times. Conceptualized by the Contract Advertising, the film motivates the viewers to add two words to our shopping list this Retail Employees Day – ‘Thank You’ marked by the ‘hand-on-heart’ logo. 

Speaking on the occasion, Mr. B.S. Nagesh, Founder, TRRAIN said, that  Through Retail Employees Day, the idea was to give back to this community of our everyday heroes by recognizing their selfless efforts with the clarion call of #KhulkeBoloThankYou. Celebrating those who work tirelessly through the year, the year’s campaign aims to set newer benchmarks with the goal of gathering one million Thank Yous. With this movement now in its 10th year, we strongly urge all brands as well as the people all over the country to put forth a warm sign of gratitude to their retailers and thus taking the initiative to next level he further exclaimed.

Sharing his thoughts, Bijou Kurien, Chairman, Retailers Association of Indiaspoke that Being an industry-first initiative, it gives immense pride to have spearheaded a movement that now has global recognition. Over these years, the movement has ensured immense support from leading brands, industrialists , celebrities as well as people from all over  the country and globe, who have collectively echoed their shared vision.

 Damodar Mall, CEO, Grocery Retail, Reliance Retail, said in the occasion “I learned my lessons of customer centricity from the neighborhood stores and a sense of societal duty from the employees who put customer families ahead of their own and A retailer myself, my heart swells with pride that I am part of these champion teams. With a purpose  to continue our work to serve the society, this year, with an extra power of in my voice, I say #KhulkeBoloThankYou. Join me in saluting everyone associated with the retail profession”.


Please enter your comment!
Please enter your name here