Mamaearth a personal care brand run by Honasa Consumer Pvt Ltd (HCPL) is ready to expand its labor force by 200 people in different departments due to the significant business growth both online and offline.
According to a statement issued by the Co-founder and CEO of Honasa Consumer Varun Alagh. The demand from metros, tier1, and tier 2 cities contributed significantly for the business to cross the revenue run rate of Rs 500 crore. The firm is also looking forward to doubling this figure in the upcoming years. The addition of 200 employees to the existing 300 will result in a total workforce of 500 people. Out of which 100 people will join the offline retail team and the rest will be spread over the growth team, D2C team, customer service, marketing, and others.
Varun Alagh added that with the current run rate of Rs 500 crore Mamaearth Is the fastest growing personal care brand to reach this milestone within 4 years from starting its operations. With a growth of 400 percent last year, the company aims to reach Rs 1000 crore. The total value of products sold is indicated during a period is indicated by the term revenue run rate.
The company has identified that there is a significant demand offline and the company is focusing to expand its presence by establishing in at least 100 cities across India. The company will remain focused on its core values and expand to new categories and product lines according to customer’s needs.
The company is a data-based organization, with a significant increase from tier 2 cities in last year. They are 11000 pin codes that are being serviced and out of which 3000-4000 have a comparatively high contribution thus the primary focus will be on those areas.
The aim of becoming a 40000 plus retail point network by the end of the year is at 10000 at present. Revenue from offline sales is expected to go up to 35% from 20% at the end of the year.