Media agency Media brands India on Monday has come up with the content studio in India. Media brands Content studio (MBCS) is a data-driven content practice, which persuades content to connect brands with people in a personalized way. Media brands in the media and marketing solutions division of advertising firm Interpublic group.
Media brands Content Studio will aim on creating content for Media brands India clients. They have three emerging categories such as branded content opportunities with media partners, digital content, which could improve performance and engagement. This could also bestow long and short-form original content. Media brand Content Studio was evolved in November 2020.
Their content division of Media brands India has been merged with MBCS India and will publish their leadership and structure soon. The launch of MBCS in India strengthens India’s commitment to endow cutting-edge, new, and innovative content models for its clients. MBCS will bond Media brands together with their tools and capabilities from around the world. This could also make content experience grow brands.
Thereafter, MBCS has introduced an exclusive production collaboration with the VICE media group (VMG). Through this, they could benefit from momentum in India, along with the official launch of the division. Vice Media makes content across all platforms. They had a portfolio of multiple brands like Refinery29, a media, and entertainment firm that targets women, pulse films, a production studio, and i-D, a global digital and quarterly fashion magazine.
Media brands content studio, the content arm of media agency IPG media brand, on Wednesday has declared their new partnership. They had signed a global creative and content production partnership with an independent media company, Vice media group. This was the first global deal of media brands content studio, which had begun in November 2020.
V ice media group will do their entire suite of global production content capabilities, and the creative team will be access able to Media brand agencies across the world. Meanwhile, media brands will have the access to their production teams, creator, and talent that power all of the VMG brands. This could include flagship digital brand VICE, i-D, Noisey, Refinery29. VICE News, VICE studios, and pulse films.