MedikaBazar, the ultimate one-stop medical and health tech procurement platform recently launched a program to ensure people that people are educated and well aware about the prevention measures to carry out to prevent the second wave of Covid-19.
The brand undertakes unique methods to present its ideas through the campaign #DontShowMeYourFace. The focus on the importance of wearing a mask is done, collaborating with Rotary Club of Nariman Point, Mumbai, and the Mumbai Police.
More than 100000 masks were circulated at Railway Stations, Hospitals, and other key places with the campaign. The program also included a session on prevention measures to induce them to say no to Covid Fake jabs and educating them on how to correctly wear a mask.
Out of the one lakh masks, half of them distributed to the underprivileged and under reserved sections of the society. And the remaining half has been given to the Mumbai Police to distribute in all police stations across the city.
The #DontShowMeYourFace delivered in a 360-degree approach and the program was launched across all social media, televisions, and on-ground platforms. The popularity of the Brand and the efficient introduction of the campaign made it easier to penetrate the public and to effectively deliver the idea of educating them. On the first day of the campaign went successful in providing them with masks and to educate to correctly wear them.
The awareness campaign went viral with 1.5 million views on television, over a hundred thousand views on the campaign video, and more than a million views on all social media.
The Joint Commissioner of Police (Law & Order) Vishwas Nangre Patil mentioned the effort from MedikaBazar to come up with this initiative.
Mr.Vivek Tiwari, Founder, and CEO of, MedikaBazar said, ‘This Campaign is a movement to educate the people and spread the information across the country, the importance of wearing masks and taking necessary steps to stop the virus. With mild or minute symptoms of the virus, it is really hard to recognize who has Covid-19, to wear a mask and sanitize whenever possible has become the need of the hour. Till the stage where everybody gets vaccinated, wearing masks and keeping social distance are the effective measures to prevent infection. I take this opportunity to thank Mumbai Police and Rotary Club for their enormous support to conduct this campaign successfully.