Mirum wins digital mandate for Lotus Professional

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Lotus Professional, the renowned herbal beauty brand has assigned its digital mandate to the global digital agency, Mirum India.

The agency will be responsible for developing and implementing digital strategies, performance marketing strategies and will provide digital expertise for social media management along with paid media planning and buying.

Lotus Professional, the Professional Products Division of the leading premium herbal company Lotus Herbals Pvt. Ltd. provides state-of-the-art products, education and services to cosmeticians and hair-dressers in various leading spas and salons. The brand has several products in the skin care segment, centered around the concept of active natural ingredients.

By on boarding Mirum, Lotus Professionals plans to undertake a customer-centric approach by engaging with the businesses and customers to generate brand awareness and to increase their customer base. The agency will develop solutions for customer acquisition and brand engagement.

Mirum India, which is an award winning digital marketing agency has a PAN India presence and is part of the WPP Network. The agency offers 360 degree digital solutions for over 50 Indian and International brands. It currently operates in around 25 countries, with 46 offices and 2500 professionals. It provides a wide variety of services to its clients ranging from digital marketing strategy, solution planning and prototyping, marketing automation, creative services, media buying, social media management and social listening services. Mirum, a Salesforce Gold Consulting Partner has been associated with Salesforce for over eight years and is responsible for implementing Salesforce marketing cloud platform, facilitating the integration of the marketing cloud with other third party systems.

 The agency will be responsible for developing and executing a digital strategy road map for Lotus Professional. It will also manage the social media platforms and execute display and performance focused media campaigns.

In the fast changing world, digital marketing strategies help in achieving marketing objectives by efficiently targeting potential customers and also by helping brands to track their campaign progress in real-time. In the era of transparent advertising, advertisers are building strategies like Performance Marketing, with proven ROI. The Performance marketing strategy will enable the brand to measure brand reach and conversion rate metrics.

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