Mondelez India adds coffee to Cadbury line

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Mondelez India just launched a ‘coffee’ version of its centre filled eclair candy Cadbury Choclairs Gold. The new Cadbury Choclairs Gold Coffee is additionally the brand’s first raid ‘flavourism’, introducing coffee to the Cadbury taste. It’s aimed to further strengthen the brand’s reception sweet consumption portfolio which may be driven at the rear of big pack sales in emerging channels.

Priced at Rs.116 for a pack of 60 units and Rs.200 for a pack of 115 units, Cadbury Choclairs Gold Coffee is out there within the least modern trade, traditional trade and E-commerce platforms.

“The journey of Cadbury Choclairs Gold has been anchored on the bedrock of a strong brand foundation of being the goto small treat for consumers. Cadbury Choclairs Gold Coffee is our first get into flavourism. we are confident that this innovation will further consolidate our position within the inhome snacking segment.” Inderpreet Singh, associate director, Marketing (Gum, Candy and Beverages) Mondelez India says, while Commenting on the new launch.

With consumers being homebound and trying to find unique eat experiences, Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s reception sweet consumption portfolio which may be driven at the rear of big pack sales in emerging channels.

Ever since its launch in 1971, Cadbury Choclairs or Cadbury Eclairs, because it had been then known, has led the category in defining the standard for consumers by offering the Cadbury taste within the Eclair candy format. The premium variant, Cadbury Choclairs Gold was launched in 2015 at Rs.2 per unit. It has been strengthening the company’s relevance on key occasions like birthdays and by focussing on emerging channels. With the launch of the foremost recent innovation Cadbury Choclairs Gold Coffee, the company aims to further strengthen their foothold within the market.

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