Move in India: A campaign by TATA Housing


It is correct to say that there is no place like home, and Tata Housing is the first to recognize the ongoing need for a safe home, particularly during this period of testing. The concept of having a very well-guarded property, especially when combined with easy payment options, surely lends a helping hand to customers wishing to upgrade their homes during this tight economic situation. This scheme targets opportunistic investors and NRIs seeking to relocate in ready-to-move-in (RTMI) and properties under construction.

Tata Housing Development Company (THDC) launched it ‘Move in India’ campaign as an attempt to provide a seamless payment choice for homebuyers while buying their home.

The campaign was planned by the organization to tackle clients’ growing need to update their homes during the COVID-19 pandemic’s challenging times. It spreads through 18 Tata Housing projects with ready-to-move-in homes and properties under construction.

Tata Housing launches 18 Tata Housing projects with this campaign that comes with the option of charging 15 percent or 20 percent, depending on the value of the deal.

Speaking on this campaign’s launch, Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said, “The unfortunate emergence of the COVID-19 pandemic has affected the everyday lives of people across the nation. Customers are looking to upgrade their homes with the job, education, workouts and more taking place at home. We are pleased to launch the Move-In India campaign which provides an effective payment scheme for our customers around the globe as they purchase their dream homes. The changing macroeconomic conditions lead to the return of opportunistic investors and NRIs to consider real estate as an investment, and I think this project will attract these home buyers because of the key positions and quality of our projects.”

According to Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited, “We aim to help our customers digitally select a home in a convenient and cost-effective way through this campaign. Our new website is fully designed to provide customers with the possibility of viewing properties through virtual tours and making digital transactions, thereby removing the need for a physical property tour. We’re even approaching NRIs because we’ve been receiving their attention from the US and Middle East markets in the recent past as they still want to own a room in their homeland and now is the time for #homecoming.’


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