MPL dispatches new digital film for ‘Hai Akal Khelo MPL’ campaign

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Esports platform Mobile Premier League (MPL) is back with its IPL campaign, Hai Akal Khelo MPL, with a progression of a new digital film named ‘Mind Blowing’.

The new film plans to feature the extraordinary (for example mind-blowing) openings one can profit on MPL during this cricket season in an engaging way by including the human brain as a protagonist. 

The focal idea is that anybody with a brain or ‘Akal’ (intellect) can make a triumphant dream group on MPL with their insight into cricket. Clients can profit from a selective season pass at just INR 99, which will allow them to play limitless Fantasy Cricket challenges on the application all through the T20 Cricket season. The challenges will run over the following one month with remunerations worth Rs 10 crores every match. 

There is an aggregate of three digital films in the mission, of which two areas now live. MPL will likewise keep on advancing movies that it had dispatched in the main period of the competition on TV and digital mediums. These depend on the deep-rooted Hindi language idioms “Akal badi ya bhains”, “Akal ke dushman”, and “Dimaag ghaas charne gaya hai”. MPL had roped in veteran entertainer Vijay Raaz for the movies’ voice-overs. 

The brand has likewise presented a Fantasy Assistant element on its MPL Pro App (accessible on Android and iOS), giving tips to clients on a scope of elements like pitch and bowling type, past execution, and records of groups and players just as expected of the best 11 players to pick. It has likewise cooperated with previous Indian National Team player, Deep Dasgupta for a series called Fantasy Deep Dive. 

Dasgupta will take part in live meetings and offer his insight and proposals with clients during IPL 2021 just as the impending T20 season. To proceed with the enthusiasm via social media and draw in with fans, MPL has dispatched an AR Filter, Guess the Muhavra, on Instagram. Like last year’s version, it will likewise arrange a virtual meet and welcome occasion among fans and players. 

The advanced movies were conceptualized, created, and executed by Footloose Films, a media production company.

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