Shubhkart, a one-stop answer for all profound requirements dispatched under Pittie Consumer in 2016, has uncovered four new TVCs to report its most recent product categories. In a bid to make classification profundity, the brand has sectioned its products presenting with the dispatch of new sub-brands across its classification verticals.
The fragranced range of agarbatti, dhoop, and sambhrani items would now be promoted and circulated under the brand Nirmal. The brand has laid down a good foundation for itself as a solid disruptor in the business and intends to extend the classification with its items.
The range of ghee wicks, round and twisted cotton wicks, samai diya bati, and candles would be showcased and conveyed under the brand Tejas. The new range of products is being dispatched with an intend to upset the class by giving an option in contrast to the ordinary wax base items using making a scope of all ghee-based items which would be a development for the classification.
The camphor products reach will be promoted and circulated under the brand Surabhi, offering 100% genuine camphor across a wide range of pack estimates according to various buyer needs. The brass and copper, silver-plated and steel products reach will be promoted and distributed under the brand Nitya, offering prevalent quality puja utensils in this manner making it the main brand in its classification.
The powder’s range of products will be marketed and distributed under the brand Darshana, offering powders that are characteristic of the religions and cultural needs of Indians around the world.
The four TVCs recount the account of each brand and its accentuation in our day-to-day routines. The TVC for the Nirmal brand is a story that revolved around a young lady playing out her day-by-day puja. The film is a straightforward one with the fundamental target of driving brand mindfulness.
While the movies for Surabhi and Tejas split away from the traditional class code through a story that unites two ages. The mission, for the entire reach, is a montage of circumstances portraying distinctive relatives and how every last one of them utilizes Nirmal, Surabhi, and Tejas for their separate pujas. The film closes with the message of how the reach takes into account the shoppers’ complete puja experience.
We have understood that center classes of the heavenly section will consistently be key drivers of development and it was the ideal opportunity for us to change the worldview by the engineering of sub-brands that will empower us to scale a higher level in our development story. Our new campaign builds up the brand’s responsibility towards satisfying our purchasers’ necessities.
The campaign will go live in various languages – Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bhojpuri – and stumble into stages covering TV (GEC, News and movie channels) and digital (YouTube and Google).