Game on #crickettwitter to bring a compelling celebration for fans


If there’s anything evident about Indians it’s that they love cricket. I9% of all population in Twitter India classify themselves as cricket buff and 30% describe themselves as tremendous buffs.

So, it’s no amazement that with the cricket season already underway, Twitter is abuzz with real-time ball-by-ball critique and discussion. Enthusiasts come to Twitter to not only follow conversations but to engage with others who share their curiosities.

To recognise, celebrate and further strengthen this enthusiastic community of cricket buffs, Twitter is launching a sensational latest global campaign; #CricketTwitter. This campaign will begin on 16 September 2021with a custom emoji that anyone on Twitter can generate by Tweeting with hashtags– #ক্রিকেটটুইটার (Bengali), #CricketTwitter (English), #ક્રિકેટટ્વિટર (Gujarati), #क्रिकेटट्विटर (Hindi), #ಕ್ರಿಕೆಟ್ಟ್ವಿಟರ್ (Kannada), #ക്രിക്കറ്റ്ട്വിറ്റർ (Malayalam), #କ୍ରିକେଟ୍ଟ୍ୱିଟର (Odia), #ਕ੍ਰਿਕੇਟਟਵਿੱਟਰ (Punjabi), #கிரிக்கெட்ட்விட்டர் (Tamil), #క్రికెట్ ట్విట్టర్ (Telugu), and کرکٹٹویٹر# (Urdu).

Priya Nixon, Sports Partnerships Manager at Twitter India, said that Cricket is one of the biggest discussions among Indians on Twitter, and becomes even massive during big-ticket leagues and matches.

As buffs turn to the duty to participate in the on-Twitter cricket action, they’re always looking for new ways to help them connect with these discussions.

#CricketTwitter will improve the second-screen experience that Twitter gives by emerging the best of the Cricket discussion and making it simpler to connect with and participate in.

Greeting the initiative, Indian Premier League franchise Chennai Super Kings tweeted that Cheering the #Crickettwitter with an open blade. Helicopter A S(t)sweet way to enjoy the game #WhistlePodu #Yellove, while retired India player Anjum Chopra wrote that Cricket unites all languages. Engage the community with #CricketTwitter. The ride begins with #IPL2021 #UAE.

Twitter said that Every match played across the forthcoming cricket league season will have devoted event pages where people can follow the new updates in the games in one place.

It added that Fans will be able to stay tuned into what their favorite teams, players, and experts are tweeting, and also stance premium video content from Twitter’s partners.

Disclosing the main intention behind the new campaign, Priya Nixon the Sports Partnership Manager at Twitter India, said that When buffs turn to the service to take part in cricket action on Twitter, they are always looking for different ways to aid fans to participate in these discussions. #CricketTwitter improves Twitter’s second-screen experience by bringing out the best cricket conversations and promoting engagement.

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