Mullen Lintas roped in as the creative agency for M fine


M fine, an Al-driven on-demand healthcare service, has placed Mullen Lintas as their creative agency. This grade was given to him due to following a multi-agency pitch process, which consists of top agencies of the country. This agency’s main objective is to strengthen the brand’s position within the market.

M Fine bestows its users’ access to virtual consultations, through at-home lab tests, booking for radiology tests, and connected care programs from the country’s top hospital and labs. Even though, there are a handful of players in the country, who assures us on-demand healthcare service. M Fine users Al-driven technology that not only simplifies the user experience, and also makes it significantly effective.

Arjun Choudhary, Founding Member & Chief Business Officer, M Fine said, we are very excited to welcome Mullen Lintas, as our new creative partners. M Fine is one project in transforming the landscape of Indian health care. They will support users with immediate access to the expertise of the country’s top hospitals, labs, and specialists. Now, with Mullen Lintas ‘strong strategic and creative innovations. They look after this journey to make M Fine India’s most trusted healthcare brand.

Mullen Lintas will need loyalty for their brand, and also have to improve their connection with consumers rather than a transactional relationship. They are targeting to create differentiation for M Fine as a specialist healthcare platform. Their platform also requires access to quality health care.

Hari Krishnan, CEO, Mullen Lintas said: he was feeling very blissful about this win and wants M Fine to make a definite difference in the lives of consumers when it comes to the field of health care, and they are very much awaited to partner with a brand that wants to solve real-world problems. They are looking towards this kind of partnership and in the selling of some stellar work which might change how consumers interact with Healthcare as a category.

Mullen Lowe Lintas Group is among the biggest country operations of the global Mullen Lowe Group. Mullen Lowe Lintas Group has two creative agencies such as Lowe Lintas and Mullen Lintas. The group monitors around 300 brands across multiple categories, which has about 600 people and 13 officers across seven cities.

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