OTT players have been seen growing traction during the COVID19 pandemic period, as the user base continues to grow. Throughout the first wave of the COVID19 and lockdown, when all shootings had come to a stop and fresh TV content dried up. It’s caused content consumption on OTT platforms saw a great spear.
MX Player, one of the most homegrown streaming stages from Times Network, has been growing from high to high. According to App Annie, MX Player topped the OTT space in 2020 in terms of time spent, with each of the users spending 7.8 hours per month on this app. Besides, MX Player saved over 500 million downloads on the Google Play Store.
This apart, MX Player has also one of India’s largest collections of foreign content dubbed in Indian languages for its wide user base. MX players also contributed a great part to the cinema industry in the pandemic period.
In discussion with Adgully, Gautam Talwar, Chief Content Officer, MX Player, says about the rise of OTT content feeding. The success of ‘Samantar Season2’. It will help to increase the growth of the regional content space of MX players much more.
Categories like crime, thriller, suspense, comedy are preferred more on OTT by the audiences and will continue to be preferred. Such categories and content are not available on television right now. And thus OTT gains a lot of power with kind overflowing. Every category and presentation is finding a place in the hearts and minds of the viewer., But Originals continue to be an audience favourite.‘Samantar1’ was an outstanding success and we wanted the audiences who have watched Season 1 to opt for Season 2 as well. After the launching of ‘Samantar 2’, we have experienced a massive power towards Season 1 as well.
The viewers wanted a chain line of watching both seasons together. without a doubt, ‘Samantar Season 2’ has been super successful. Becoming more widespread on social media handles, the audiences loved the show in the dubbed versions as well. Originally a Marathi series. The thriller has been much respected in non-vernacular areas. Unevenly 45% of the show’s audiences are for the Hindi dubbed version. As far as entertainment is concerned, it has given much more than what the audiences expected and on the brand scale, it has helped out us to reach a wider user base and closer visits.
Why are MX players different from others?
· Hight user base on OTT platforms (200 million MAUs)
· Premium quality content for free
· Unique population and regional content consumption Key focus on customers and their expectations.
· All the international series to be dubbed in Hindi versions making a standard for the brand