For Over 13 editions, Myntra’s End of Reason Sale every time bringing unique shopping experiences to millions of shoppers over the years. Completing 13 editions, Myntra begin its 14th edition fashion ecosystem to revive and achieve its growth path again between July 3-8. The overall 3000 brands offer around 9lakh styles to the fashion-forward customers in the country.
This year EORS is the celebration of hope and an opportunity for many other brand partners, artisan communities, and delivery partners to restart their lives and livelihoods.
Behind every successful EORS, there will be several delivery partners and artisans, also the brand owners who are working round the clock. But, due to the COVID-19 many brands, delivery partners, and artisans lost their earnings and livelihoods.
This Massive End of Reason Sale brings back the light in their life during these challenging times. The Factors such as pent-up demand, need for fashion essentials, and safety shopping from the comfort of their homes offers brands a strong recovery path.
In these Certain times, EORS brings positive hope for all stakeholders in the business. Always there is mutual support as everyone puts in the hours towards creating something meaningful for the consumers and the ecosystem while celebrating the experience.
Also, many women executives from Myntraverse are worked a lot to make sure that the latest edition is a most memorable event and more enjoyable than the previous one.
During EORS, Myntra aims to create delightfully and bring larger shopping experiences for customers with unique skills. There is a huge impact on EORS by identifying stories that will aid the overall objective of the event while leveraging newer ways of communication and ensuring that every person reaches the message about the event who consumes.
Because of the pandemic, the media landscape has undergone so many changes and driving brand conversations that are not used earlier.
Based on all these, Myntra has launched a two-and-a-half-minute video about saluting its partner’s champions, which is about hoping for the immediate normal situations, the post-second wave of the Covid Pandemic. Delivery partners, brand owners, and artisans shared their views and experiences of the situation and also about Myntra’s EORS which bring back demand and restoring their operations normal.