Network18 Group launches ‘Netra Suraksha’ campaign

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Network 18 is a media institution owned by Reliance Industries owned by the billionaire Mukesh Ambani.

Rahul Joshi is the managing director, CEO, and group editor in chief of Network 18 and Adil Zainulbhai is the chairman of its board of directors.

Network 18 Group is inaugurating the ‘Netra Suraksha’ – India against Diabetes campaign this November 2021. The campaign’s main aim is to increase awareness about the risks of eye disorders that occur because of diabetes and also to educate diabetes patients to check their eyes regularly which minimizes the risk of blindness. 

Based on current scenarios, almost one in six people with diabetes in the world is from India. The main reason is the huge population that is suffering from diabetes, and there is a higher incidence of diabetic eye diseases among Indians.

AIIMS surveyed several parts of India as a part of the National Programme for Control of Blindness and Visual Impairment has released that more than 17% of diabetes patients suffer from diabetic retinopathy.

Through the Netra Suraksha initiative, Network 18 Group aims to create an awareness program that builds effective and effective partnerships.

The initiative will lead to operating conversations involving leading medical experts, leaders, policy institutes, and policymakers.

The Netra Suraksha campaign will begin with a series of Round Table conferences on 27th November 2021.

The launch session will have illustrated health experts as panel members. The conversation mainly focused on the detection, prevention & treatments of diabetes and diabetic eye diseases.

The CEO of Network 18 Group shared that Network 18 has always aimed and is ready to create awareness around health, environmental and civic issues to push for a change at policy and behavior levels. Nowadays, diabetes became a serious health issue all over the country.

With the ‘Netra Suraksha’ initiative, we want to motivate and enlighten diabetic patients frequently to test their eyes which prevent the losses the disease may cause to their eyesight.

The initiative is partnered with Novartis India a healthcare company that combined and launched the awareness program.

The managing director of Novartis India stated that “it will encourage them to see the major medical experts join the cause. We see this as a vital step. Anyhow, we may not do this all alone.”

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