A contemporary campaign has been launched by Men of Platinum for rejoicing men of character and the morals they stand rooted by when faced with a catastrophe. It speaks about how they transform potential situations of trouble and despair into moments of hope and positivity and the way their ‘Moments of Truth’ restore our faith in humanity. an instant of truth is solely any interaction during which a customer may form an impact on your brand or product. This impression is also either positive or negative.
Men of Platinum is an exclusive platinum jewellery collection for men. Just as rare as the standards that express men of character. The campaign has been conceptualized and executed by Famous revolutions and its thought is captured and led by a movie that showcases a test of character, in a very defining moment of reckoning. The film uses the difficulty of layoffs during the pandemic, to drive its messaging.
The film begins with the 2 friends acknowledging the revival and upward trend within the business post the challenges faced thanks to the continuing pandemic. one of each of them remarks that the opposite could have enjoyed better profits if he had made the required changes while alluding to a suggested downsizing. the opposite protagonist, and therefore the quintessential ‘Man of Character’, immediately retorts that in challenging times, success should be redefined. The film actually outlines the character sketch of a real man who hands empathy, values, and morals. The director of consumer marketing, Platinum Guild International Sujala Martis said that they saw leadership take the wrong stance in combating challenges across countries and companies and the wrong notions of masculinity lead to damaging outcomes He also added that showcasing men who re-casted their role in their personal and professional lives and Setting exemplary samples of what happens when one is guided by the proper set of values. He concluded that Men of Platinum are those who came through on the test of character that adversity threw at them.