NxtDigital launches new combo product

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NXTDIGITAL Limited, the media vertical of the Hinduja Group, has launched a “combo” package for its subscribers across India. The company has a presence in cable, satellite, broadband, content syndication, and teleshopping. In the combo pack, subscribers gain access to 700 TV channels, 300,000 hours of OTT content, plus broadband speeds of up to 1,000Mbps.  

These exclusive combo packages are priced at different levels, starting at Rs.409 per month. The services are accessible via existing devices such as mobile phones, tablets, laptops, desktop computers, and smart TVs.  

The combo packs include choices from popular platforms that cater to regional preferences, including Amazon Prime,  SonyLIV, Disney+ Hotstar, ZEE5, VOOT, Sun NXT, ShemarooMe, Hungama Music, Hungama Play, Eros Now etc.  

As of now, the company is already providing combo packages and devices to its subscribers across India, while it is actively working on developing more services and content to ensure that its customers have access to the latest digital solutions, regardless of their location.  

Existing subscribers can upgrade to the new Android set-top box, to enjoy the services. Through NXTCONNECT, subscribers can upgrade their standard TV sets to “smart” TVs, accessing a wide range of Android apps including karaoke, games, and more.  

NXTDIGITAL offers its Live TV stick, NXTGO, for existing users equipped with the technology, which gives subscribers access to 700 TV channels. A 1-month subscription to an OTT package is included with both devices, as part of an introductory offer of Rs.1,499 for the combo.  

According to Vynsley Fernandes, Managing Director & CEO at NXTDIGITAL, the company has adopted an agile strategy to adapt to changing consumer patterns of content consumption and to emerging technologies by launching the combo package, along with the advanced Android STB and the ‘live’ TV stick. With the new combo package, customers are provided with seamless, on-demand access to TV, OTT, and high-speed broadband, all from a single point of access.  

Additionally, the combo product will be offered through the company’s owned-and-operated NXTHUBs in various parts of the country. NXTHUBs were launched last year, and are designed to provide television and broadband services via a plug-and-play model. 

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