Nyumi partners with Kriti Sanon


With Kriti Sanon, a leading wellness company, Nyumi has debuted #BiteMe, its first-ever brand campaign. With this campaign, Nyumi urges women to face their daily issues head-on with a mouthwatering comeback rather than becoming accustomed to them. It highlights the spirit of the firm, active, and independent women who are prepared to face life with a brave attitude. The new campaign will launch on digital, social, and retail platforms.

In their hectic lives today, women have too much to juggle. This affects their general well-being because it causes problems like poor sleep, stress, UTIs, hair loss, and dull skin. In the new advertisement, Kriti Sanon says “Bite Me” to all of these issues and “Hello, delicious nutrition every day.”

“We launched Nyumi to make wellness approachable and accessible to women,” said Ananya Agarwal, Founder & CEO of Nyumi. We have experienced significant brand growth since our 2021 launch, and as we approach our first anniversary this month, I am thrilled to present our first brand campaign to you. With #BiteMe, we hope to change the way people view their problems and take a stand against whatever life throws us! The Nyumi woman is the epitome of someone who believes in confronting her problems head-on.

Ananya stated, “We are very excited to partner with Kriti for this campaign,” when speaking about the campaign’s launch with Kriti. She is a perfect match because she exemplifies all the characteristics of the Nyumi woman. She is outgoing, confident, independent, and compassionate. In addition, Kriti was a Nyumi customer before she joined forces with us. We have had a great time working with her on this campaign, and I sincerely hope the audience enjoys the films as much as we have.

The delicious fruit-flavored Nyumi daily nutrition gummies combine the best elements of western and Indian cuisine. Each product is scientifically validated to maximize efficacy and bioavailability. It was created in Germany by a team of German pharmacists and Indian nutritionists. Every ingredient is carefully sourced and thoroughly studied in clinical trials; several are even patented extracts.

Kriti Sanon said of the campaign, “I am thrilled to be working with Nyumi! I’ve been using this company for a while, and I love their products! So it’s nice to endorse something you enjoy eating and support!

“We are honored to participate in Nyumi’s mission to encourage Indian women to put their health and wellbeing first. Every woman is urged by our campaign to firmly tell the minor health problems that hinder them every day to “#BiteMe.” Having confidence in the Nyumi daily nutrition gummies and their flawless fusion of ingredients from India and the West, “said Chairman and Chief Creative Officer of 82.5 Communications Sumanto Chattopadhyay.

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