OYO, a global hospitality technology platform, won a Silver in the Sustained Growth Category of the most prestigious marketing strategy awards, WARC Global. The business has received praise for its marketing initiative, “Come To OYO.”
With this campaign, OYO created a “space” for all purposes by recording conversations with India and introducing a new way to access the OYO right next door through the release of 11 different films over several months in India, each with a distinct regional language narrator.
For clients Perfetti Van Melle and Flipkart, Ogilvy & Mather Gurgaon submitted “Love in the Time of COVID”, and McCann Bangalore submitted “Winning the hearts and wallets of Small Town India.”
There are ten shortlists in the sustained growth category, one of which is from India. Come to OYO, an internal creation of OYO is the shortlisted entry.
The business enters a select few excellence awards each year honoring marketing strategy, efficacy, and innovation. The WARC Global Awards are the first to be developed and benchmarked on the uniform, the universal language of the effectiveness code, and judged using the Creative Effectiveness Ladder, thanks to their partnership with The Cannes LIONS. OYO made a name for itself by being one of the two Indian winners announced during the Effectiveness Show at the Cannes Lions this year, hosted by WARC.
Mayur Hola, SVP & Head of Global Brand, commented on this beautiful honor by stating that “creativity that generates genuine business effect is what separates the best from the rest at WARC and in the real world. And we are delighted to collaborate with a group that recognizes this. Awards are wonderful. It inspires us to carry out a lot of good deeds in the future. We are pleased to receive recognition from one of the most prestigious marketing awards in the world. Congratulations to our team and the outstanding OYO leaders for your unwavering support of our mission.
OYO won silver in the category honoring advertisements that help a business become more well-known over time (12 months or more). Regarding budget and campaign length, the judges are primarily looking for long-term creative commitments. They also want to see strong proof that brand expenditures have positively impacted business outcomes. At the Kyoorius Creative Awards 2022, the travel technology business also took home 27 shortlists 10 Baby Elephants, and 1 Big Blue Elephant.