Yellow lands the creative mandate for Dlecta Foods Pvt. Ltd

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Yellow will develop the company’s creative, social media, brand identity, and packaging experience as its full-service creative agency.

The Digital and Creative mandate for Dlecta goes to Yellow. This covers the brand’s general strategy, planning, and creative content needs for online and offline media.

To make Dlecta the customer’s top option for cheese, the Agency will work with the brand to develop a disruptive marketing journey and forge a distinctive identity.

Our goal with Dlecta is to reinforce its positioning and identity through our creative strategy and packaging. With a clear vision and systematic approach, we anticipate producing outstanding work in novel and uncharted areas for the brand. We aim to raise brand awareness, build consumer recall value, and introduce Dlecta to newer audiences to take advantage of every market opportunity. We do this as disruptive thinkers with the experience we’ve gained over the years. We are incredibly grateful for this chance and are excited to work with Dlecta to produce fantastic results, said Shrey Doshi, Yellow’s founder, and creative director.

Mr. Deepak Jain, Managing Director of Dlecta, commented on the partnership, saying, “We feel thrilled to have Yellow as our digital and creative agency, especially at this juncture in our narrative. Yellow shares a similar goal and mentality with what we hope to accomplish for Dlecta over the years. They are the ideal partner in our quickly expanding sector because of their shown creative ability, knowledge, and excitement, as well as their love of trying new things. In the several interactions we’ve had over a while, it became clear that their crew is driven, diligent, and detail-oriented. We are pleased to have Yellow as our partner as we approach the next turning point in the development of the Dlecta brand.

Yellow has collaborated with numerous well-known international companies in the past nine years, including Sephora, Hamleys, Forbes, CNBC TV-18, and Crossword Bookstores. We are confident that we can contribute to the exponential growth of Dlecta and help us accomplish our goals thanks to our expanding experience and skill in content and branding across channels, formats, languages, and regions.


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