The global technology brand, OnePlus, has announced the eminent cricketer Jasprit Bumrah as Brand Ambassador for its Wearables class. The association with Bumrah defines the brand attitude of ‘Never Settle’ and the company’s quest for excellence.
Today for young Indians, Bumrah characterizes a desire for a fit, healthy, and lively routine while trusting in constantly becoming improved, thinking that truly echoes with what OnePlus stances for. This corporation with Jasprit Bumrah scripts yet another landmark for the OnePlus’s expedition in India.
The OnePlus Wearable segment comprises the OnePlus Watch, the novel global smart wearable from OnePlus that offers a first-class design, unified connection, Smart fitness tracking, and Great battery life. The OnePlus Band ticks all the vital features of a smart and stylish fitness tracker together with fitness tracking modes and blood oxygen saturation (SpO2) monitoring that include Cricket and Yoga for the current Indian user. The OnePlus Watch will be offered at an exclusive launch price of RS 14,999/- while the OnePlus Band will be obtainable at INR 2,499/- across Amazon.in, Flipkart.com, OnePlus.in, OnePlus Exclusive Stores and partner channels.
Speaking about this association, OnePlus India’s Spokesperson, said that, as a brand, OnePlus has always thought in inspiring itself, regularly redefining standards and bringing on its potential to ‘Never Settle’. As they see these philosophies echoes in Jasprit (his grit and his willpower). This synergy has persuaded them that no one could well signify what the brand stands for and they are thrilled to welcome Jasprit to the OnePlus family.
Sharing his thoughts about the partnership, Bumrah who is managed by the talent arm of RISE Worldwide, stated, it’s truly brilliant to see a new brand sanction the tech land and rise to the encounter of bringing what customers want. First-class, high-performing and relaxed, OnePlus’s a forthright approach to its wearables guarantees that it integrates with various lifestyles and fetches users one step closer to meeting their everyday needs and fitness aims.
The partnership will take a 360-degree campaign followed by a OnePlus X Jasprit Bumrah digital movie on OnePlus India Instagram and YouTube. The movie is an inspiring monologue that portrays how the devices with fitness features cannot solely make the users fit. The technology purely acts as a substance to bring out the fittest version of themselves. It encourages the users to drive their limits and give their best every time they strap on the devices. The devices are a quiet friend over this fitness journey. The video was abstracted in-house by OnePlus India.