Unilever- London on 14/06/2021 publicized it has contracted an agreement to obtain the foremost digital-led skincare brand Paula’s Choice from TA Associates. Paula’s Choice is a forerunner of science-assisted products and direct-to-consumer (DTC) e-commerce.
Started by Paula Begoun in 1995, the brand is renowned for its industry-leading modernization, available jargon-free science, high functioning ingredients, and cruelty-free goods. Paula’s Choice proposal commanding content and digital equipment to interpret the science behind skincare, together with a widespread “Integral Dictionary” that breakdowns the study behind nearly 4,000 ingredients, and Expert Assistance, a curated online centre of skincare and ingredient information.
Vasiliki Petrou, Unilever EVP and CEO Prestige, said they are electrified that Paula’s Choice will join the Unilever Prestige family. Paula’s Choice is an accurate forerunner in the digital area for beauty and has created a mission-based brand that originated in truth and transparency. They can’t wait to announce the brand and its iconic products to an even larger audience.
Paula Begoun, the Founder, stated that he’s so thrilled that Unilever and Paula’s Choice are joining services, and wants to express thanks to Vasiliki and the Unilever group for believing in them, Their mission, and core values. With Unilever, they can build on their effort and visualization crossing 26 years of generating dazzling products, and by giving people the self-assurance that originates from meaningful people are taking the best care of their skin possible.
Sunny Jain, Unilever Beauty & Personal Care President, said that emerging Unilever’s collection in the top advanced premium skincare division is one of their planned urgencies and he’s thrilled that Paula’s Choice is assembling with them on this expedition.
Jeffrey Barber, Managing Director at TA, stated that they are honoured to have played a role in Paula’s Choice’s progress story where it has become a foremost direct-to-consumer worldwide skincare brand. They are eager to see what the company can accomplish in a corporation with Unilever.
The brand is disseminated through worldwide DTC and select respected retailers in North America, Europe, and Asia. Standings of the deal were not revealed. The deal is expected to near in Q3 2021.