OYO today unveiled its newest summer campaign, “Don’t let their summer break, break you!,” in response to consumer insights and desires. According to an internal OYO consumer study, 82% of parents reported finding it challenging to balance work and keeping their kids entertained over the summer. After two years of lockdowns during summer vacations, the report also reveals that over 65% of Indians expressed a desire to arrange family vacations this summer. A summer vacation in this case benefits both the parents and the children.
This consumer intelligence also served as the inspiration for OYO’s most recent summer ad, “Don’t Let Their Summer Break, “Break You,” which underscores every parent’s struggle to balance work and entertainment for their children. Through amusing animated characters, the campaign brings kids’ desire for a summer vacation to life. The campaign will launch across a variety of media, including print ads, billboards outside, radio channels, digital commercials, CRM, and OYO-owned social media platforms. The campaign will launch throughout the month in a number of cities, including Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad, and Hyderabad.
Children have spent the bulk of the last two years at home, according to Mayur Hola, SVP & Head of Global Brand at OYO. For kids, summer vacations are mainly about playing. But not so much for parents. They are on edge, juggling zoom calls with eager kids who can’t wait to leave. Our most recent campaign serves as a nice reminder to parents to enjoy your vacation just as much as the children do. Since Assi Reach Gaye till today, we have worked to increase the number of individuals who think of an OYO when seeking for a break nearby or abroad. And the results are really adorable.
Goa is the most popular location for family vacations with children, according to OYO’s Summer Vacation Index – Family Edition 2022, with 41% of the upvotes. Nainital, Rishikesh, Gangtok, Mount Abu, Pondicherry, McLeodganj, and Mahabaleshwar are also among the top 10 most popular travel locations, according to their rating. 58 percent of Indians said they would prefer a stay if there was a pool for youngsters so they could relax poolside. In addition to being close to water parks and having a large television in the room, nearly 56 percent of guests would choose hotels with children’s play spaces. Short leisure trips of roughly 1-3 days are still the preferred length for summer vacations this year, while 38 percent of respondents strongly preferred weeklong vacations.