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Branding and Advertising
Decoding ‘Ab Ki Bar, Modi Sarkar’ and ‘Acche Din Aane Wale Hein’ campaign
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May 20, 2014
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Hollywood Studio Relativity Media signs joint venture with B4U for movie distribution
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May 18, 2014
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Branding and Advertising
TTK gives freshness to brand ‘Prestige’, ropes in Aishwarya and Abhishek Bachchan for new campaign
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October 7, 2013
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Branding and Advertising
Rohit Shetty’s gamble for Rs.100 crore club with “Chennai Express” & Lungi Dance
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July 31, 2013
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Branding and Advertising
The signature car company of Indian families makes its mark in Bollywood
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April 7, 2013
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Branding and Advertising
Auto Brands name their products to ride on luck
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April 2, 2013
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Ford Figo’s ‘unapproved’ JWT ads, Where is advertising ethics heading
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March 25, 2013
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‘Adidas Originals’ plans to start 20 exclusive stores by year end
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March 25, 2013
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Consumer Behavior and CRM
HUL plans to tie up with BIMARU states to build a franchise for Lifebuoy
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March 12, 2013
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Anushka Sharma is the new brand ambassador of Elle 18
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February 14, 2013
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