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Case Studies
Case in Marketing Strategy: Is it time for Micromax to deliver global punch?
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July 6, 2014
2
Latest from Marketing World
Mahindra & Mahindra develops new MPV in US, to launch in India in 2017
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June 18, 2014
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Latest from Marketing World
BSNL launches “Bharat Phone PF300” with e-governance applications at Rs.1,099
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June 8, 2014
0
Consumer Behavior and CRM
Where are the young consumers of India spending their hard earned money?
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May 28, 2014
0
Branding and Advertising
General Motors on brand rescue mission after Tavera recall fiasco
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May 16, 2014
0
Branding and Advertising
Case in Branding: Eveready beyond ‘Red’ and ‘Dry Cells’
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September 1, 2013
5
Latest from Marketing World
Tata launches India’s first White Label ATM’s ‘Indicash’
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June 28, 2013
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Branding and Advertising
LG, The Korean giant comes strong
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May 1, 2013
0
Branding and Advertising
Zapak goes Phygital to woo audience
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April 15, 2013
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Branding and Advertising
IPL a ground for Ambush Marketing?
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April 15, 2013
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