One of the renowned firms in India, Panasonic had decided to make a partnership with digital payment platform Benow to digitalize its offline sales in India .This collaboration is made in the view to increase the reach of all the Panasonic products ranging from household electronic products to mobile phones and cameras at these times when people choose to make purchases online due to the fear of Covid-19.
Through this collaboration, the Benow digital platform enables millions of consumers to reach out to Panasonic local dealers for buying Panasonic AC, televisions, refrigerators, washing machine and much more at the click of a button. It does not require any capital expenditure by Panasonic’s retail partners and helps them provide a contactless purchase experience to its consumers in current times.
The platform can be accessed in local languages such as Hindi, Marathi, Gujarati and Telugu as well as English. The ongoing pandemic impacted consumer behavior and redefined how businesses operate.
The association further strengthening the distribution strategy and customer centricity of Panasonic India which enables their retail partners to come online, also ensures that their consumers can browse, select, order, pay and receive their favorite Panasonic products from the safety and comfort of their homes. They are also supporting their retail partners with training to on-board and help them understand the new platform for seamless transactions.
They expect that this make the sales process easier and faster for not only our customers but also our retailers. They are planning to extend this to all their distribution partners such as multiband outlets, national and regional retail outlets and sub-dealers, in the coming months as well.
This digital solution provides a seamless and convenient shopping experience to millions of consumers of Panasonic in India. The advantage of the platform is that it does not call for yet another app download by a consumer while presenting him with a seamless app like shopping experience supported by multiple payment options.
The collaboration provides the best of digital solutions to their offline partners and consumers there by help them in transacting seamlessly and safely during these trying times.