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Change in consumer behavior noted post COVID 19

Being responsible and responsive is the key feature that every human has to adopt during this current situation. This pandemic has created...

Impact of Covid 19- L’Oréal India’s new business strategy: Case Study

With the outbreak of COVID-19 businesses and brands are executing new strategies to engage with their customers. The cosmetic industry struggles to...

The future of Video Content Consumption during Covid 19?

In a normal day to day life, one of the things most people do while traveling in a car is to beam...

FMCG consumers turning to value packs and downtrading amid Covid 19

Consumers have reprioritized their purchases on their needs to reduce the monthly household expense as there has been a sharp decline in salary cuts...

Linc Pens launches a pocket ‘Covid-19 Killer’

As the world looks for several ways to guard themselves within the battle against the virus, Linc Pen and Plastics has announced...

Impact of COVID-19: Companies engaged in reinventing their marketing business models

Companies have realized the importance of leadership capabilities in employees that were not considered critical before the crisis. With the outbreak...

How to bring a seamless online shopping experience for the customers during COVID-19

The outbreak of COVID 19 has changed the way and strategies used by customer experience management. During the lockdown, it has been a great challenge...

E-commerce, the quickest sector to recover from COVID -19 pandemic

The wonder of consumers staying indoors due to the Coronavirus pandemic has been terrible news for most parts. But as far as...

Mylan launches Remdesivir in India for Covid-19 patients.

Mylan one of the world's leading global pharmaceutical company commercially launches Remdesivir under the brand name DESREM in India for Covid-19 patients....

How COVID-19 is impacting the Textile Industry?

The demand is the major player in any industry. By saying this the domestic demand and export demand...

Expert Views

Smarter Grocery apps during the lockdown

Since March, for major names like Instacart, Shipt, and Walmart, the grocery industry has witnessed tens of millions of grocery app downloads,...

Bajaj Auto records improvement in sales and export

Bajaj Auto, India’s leading manufacturer of two-wheeler and three-wheeler is already starting to see a strong re-growth in demand together both international as well...