The soft drink manufacturer, Pepsi on the occasion of Kargil Vijay Diwas launched its new set of limited-edition cans as a homage to the selfless heroes of our country, our soldiers. This heartwarming ode was a homage to Captain Vikram Batra and many other fearless soldiers who fought one of the toughest battles – the Kargil battle.
The stories of our brave soldiers are endless and no matter how much we salute them or pay respect to them, what they did was absolutely priceless and nerve-wracking.
The limited-edition cans have been inspired by the story of Capt. Vikram Batra, known as ‘SherShaah’ of Kargil, “immortalized” the company’s slogan ‘Yeh Dil Maange More’ by choosing it “to signify his mission’s success”, PepsiCo India said in a statement.
The limited-edition cans are rich in hues of blue and gold with Captain Vikram Batra’s slogan ‘Yeh Dil Maange More’ written all over it. He used this slogan to establish the mission’s success. Pepsi picked up this very slogan and immortalized it further by using it as a tagline for their new edition of cans.
This also captures Captain Batra’s journey from his early days of Passing Out Parade to days of glory of capturing Point 4875, a peak which is now immortalized in his name and memory. It is now known as ‘Batra Top’. On speaking with Captain’s brother, he shared his experience of this tribute by Pepsi. He said that it was overwhelming and emotional for him to record for this ode as it brought back fond memories of his brother and his glory. He also added that he is optimistic about this new step as it will help in inspiring millions across the globe and will remind them of the sacrifices made every day by our dear soldiers so that we can live safely at home.
The spokesperson of PepsiCo India said the phrase “Yeh Dil Maange More” has always been associated with Pepsi in some way or the other but it took a new meaning when Captain Vikram Batra came into the picture. It is proof of his selfless, brave nature and his contribution to the nation and its citizens. People at Pepsi feel honored to be able to bring forth such a thought to the nation.