Menswear clothing brand Peter England, from Aditya Birla Fashion and Retail Limited, has widened its collection of everyday clothing for men in collaboration with Bajaj Avenger, a motorcycle brand manufactured by Bajaj Auto.
The “Biker” range is manufactured to attract younger customers, the retailer said that the brand will launch a camp the sign named the ‘Super Biker’ campaign to design its new range of clothing amongst biking lovers in the country. Peter England’s latest collection includes denim, t-shirts, and rugged shirts.
The motion reflects yet another venture by organizations to launch clothing suitable for more informal occasions.
Speaking of the launch, Manish Singhai chief operating officer at Peter England in a statement said that Peter England has always brought several creative products and they are fascinated to introduce their new offering for the riders, the Biker Collection.
Even as customers slowly continue work, dressing down is inclined to stay in fashion.
The clothing range will not only bring convenience to the bikers while riding but also make trendy fashionable.
He further said that this is a casual-ridden market. Hence, they strive to deliver not only fashion but package it with solace for all ouDenimomers. Denim is ergonomically manufactured for absolute solace during long rides.
They feel happy to unite with Bajaj, which is compatible with new-age India’s aspirations, and jointly they will make this campaign a vast achievement.
The Biker collection is priced from Rs 699 ($10) onwards and will be accessible all over the country. With a legacy of developing creative products, Peter England chose to develop a brand-new clothing collection for the bikers.
The Biker clothing Collection has close to 60 styles in a vast collection of colors and sizes for customers to select from.
Peter England has a powerful marketable existence with over 1000 exclusive stores, 3500 multi-brand outlets, and also retails online through its website and e-commerce platforms.
This new campaign is designed to tap the new generation of customers with a lot of jiffies & ensured giveaways are facilitated through a scratch card mechanism.
During this campaign, any customer buying Rs 2999 and above will enter a competition to earn Bajaj Avenger along with various instant giveaways like Headphones, Smartwatches, Helmets, Speakers, Airdopes, and numerous other breathtaking offers. This introductory offer is valid till 17th October and there is about 10 number of Bajaj Avengers to be won.
The brand has with so partnered with Bajaj Auto to roll out preliminary proposals and publicity.