Daniel Craig, who’s held the 007 manteaus the greatly having featured in 5 films, seems to be playing the waiting game in Heineken’s recent advert that promotes the extended movie’s release on 30 September 2021.
The simplest of ads by Publicis Italy- Bond pours for himself a glass of Heineken and notices it is well worth the wait. The beer or the movie, the definition is obvious.
Heineken’s alliance with the James Bond franchise is more than two decades old with Tomorrow Never Dies (1997) being the first move where the beer initially made its entrance.
The ad is not the first one Craig has featured in for the Dutch beer. Last year (2020) in January, the British actor featured in one to promote the movie No Time To Die before the pandemic postponed it.
The delay is also another impact of the pandemic, which has shut down public recreation platforms around the world.
The film industry has been striving with the calculation of whether to broadcast movies to a fewer multitude of theatres with limited patrons, or put them on gushing services, or not to release them at all until life recoveries to some sort of normality.
He also came up in One for Spectre (2015) while actress Eva Green was the face of the beer brand’s advertisement to promote the movie Casino Royale (2006).
Trailers of the movie, as well as Billie Eilish‘s title song, have already been broadcasted, with Billie’s video debuting sheer days ago, before Friday’s end-minute decision to postpone.
Industry insiders had been thinking whether the studio would prevail by the release date in November, following the lackluster box office returns for the Christopher Nolan superior movie, Tenet, which was released just last month.
The sci-fi epic, which cost nearly $200 million to make, has till yet made $243 million internationally, but only $41 million in the US, where cinemas in LA, New York, and San Francisco primarily stay closed.
A significant part of Bond film earnings come from the UK and European market, where coronavirus is once again on the rise and there may be been concern by the studio that potential restrictions could limit box office earnings in November.