These days, it has become common to have a strong social media presence for brands along with their traditional channels. Social media offers solutions for brands to make people aware. It helps to engage with customers and offer a good experience to them by making a two-way relationship.
Pinterest has been a social media channel that has been helping marketers for amplifying a brand signature. A lot of effective, handy tools are offered by the image-sharing social media service to monitor the performance of their pins.
- Impressions: This is the number of times a pin is shown. A person can view it more than once.
- Saves (Repins): The number of times your pin was saved by someone. It adds value to your content. Impression and audience increase accordingly.
- Engaged audience: The number of people that engaged with the pins. People who clicked, saved, commented and reacted to your pins comes under this.
- Pin clicks: The percentage of pins clicked by people to see them up close. When the percentage, the engagement also increases.
- Total audience: The total number of unique views generated by the pins. The same profiles view you if your impression is high but the total audience is low.
- Engagements: The number of people that clicked your posts. The ‘Saves’ of your pins are considered as engagements as well.
- Followers driven: The number of new followers that you gained through a particular pin. It gives you the relevance of your pin among people.
- Outbound clicks: The total number of clicks generated through URLs shared. Good for a call to action and conversion.
- Top pins: These are the best-performing pins. It can be a guiding principle in deciding your content.
- Other pins: It gives you the data of pins created by people from your websites or other related accounts. It is helpful to build a connection with your community.
- Top boards: Data on which boards performed the best. To increase traction, you can pin your relevant posts to those boards.
- Demographic: You can measure the audience by age, devices used, gender, language spoken, etc. It helps you optimize your pins accordingly and strategize for the right audience.
- Interests: You can pinpoint the different interest categories the audience are interested in. You can find different interest segments by finding a specific trending category. You can also find your audience’s affinity to engage with that content.
- Geographic: This tells you where your audience is coming from to help you post accordingly. Location-specific language, local offers, news, events, etc.