With its current campaign, Mr Policybazaar, Insurance Ka Superhero, featuring its brand ambassador and actor Akshay Kumar, Policybazaar, India’s top insurance aggregator and leading financial platform, introduces the newest superhero in town.
The new campaign underscores the importance of timely and effective insurance claim support in an emergency. Claim settlement is viewed as a watershed moment, and for many policyholders, it is a source of pain during a difficult period.
Based on this premise, Policybazaar’s customer-centric approach strives to close the gap, and the campaign focuses on raising knowledge of the brand’s 30-minute claim support guarantee.
The ad film shows Mr Policybazaar assuring a worried wife, “Insurance claim ke time pe aapki help ke liye sirf 30 minute mein tayyar, main hoon Mr Policybazaar,” which is synonymous with the brand ethos of aiding individuals at every step of their insurance journey.
“Policybazaar has been focused on delivering end-to-end assistance to our consumers when it comes to the full insurance journey – right from comparing policies, getting the best prices, buying online, and claims support,” said Sharat Dhall, the company’s Chief Operating Officer.
With our new 30-minute claim assistance promise, we’re delighted to take this commitment to the next level. The goal is to build trust with customers and to assist them with their claims in a seamless manner.
We hope to create a strong consumer relationship with this campaign by establishing trust that Policybazaar will be there for you when you need it most.
“The main objective of the campaign is to ensure consumers that Policybazaar will always be there to support them with their insurance claims,” stated Samir Sethi, VP and Head of Brand Marketing at Policybazaar.
Mr Policybazaar is the embodiment of that promise as a superhero. When you or your family is dealing with the stress of a health problem, the last thing you need is to get bogged down with paperwork and processes.
This is where Policybazaar comes in to help consumers by taking the burden off their shoulders.
We are overjoyed to have Akshay Kumar as Mr Policybazaar, as he is the ideal person to convey our message to the general public.
The campaign emphasizes the significance of acquiring health insurance while simultaneously promoting the brand’s larger concept of giving social and financial stability to all. At a time when the deadly pandemic is gaining steam once more, health concerns are on the rise at an alarming rate.
After learning some hard lessons and witnessing medical inflation translate into soaring expenditures, insurance has become the only safety net.
Policybazaar recommends making the wise decision of purchasing health insurance at a reasonable rate today in order to protect your future.