PNB Housing launches the Unnati campaign for affordable housing


The real estate sector is showing signs of recovery after the pandemic. PNB Housing Finance has launched a new “Ghar Jaane ki Khwahish” (desire to live in your own home) advertising campaign to draw attention to their “Unnati Home Loans”.

PNB Housing Finance’s Unnati campaign builds on the strength of the product to inspire customers and reassure them that owning a home is not only possible but also easier than many think. This campaign also emphasizes the importance of saving smaller amounts to achieve bigger goals in life.

Building their own houses is a lifelong dream for many individuals. The campaign perfectly captures the sentiments of individuals who aspire to become homeowners and reaffirms Unnati’s core values, which align with the government’s vision of “Housing for All”.

Unnati Home Loans offers a quick financial solution for those who dream of buying their own home. The optimized documentation process and flexible payment options, such as B. a 30 year extended payment plan, reduce the EMI burden on borrowers and give them much-needed convenience.

Unnati offers a Home Loan of up to Rs. 35 lakhs and loans of up to 90% of the property’s market value subject to applicable terms and conditions.

Hardayal Prasad, CEO, and CEO of PNB Housing Finance said that “The Ghar Jaane ki Khwahish” campaign achieves an instant connection with the audience by showing a perfect combination of visual and emotional elements that bring out the spirit of saving money for the bigger dreams in coming true.

The campaign reaches out to a large audience and touches their feelings and represents Unnati’s core values of serving the aspirations of millions of people who want to buy a home.

Our unique Unnati Home Loans product offers a fast, affordable, and user-friendly financial solution to the customer. We are optimistic that the ‘Ghar Jaane ki Khwahish’ campaign bodes well for our home loan business and stimulates conversation about the product.

The “Ghar Jaane ki Khwahish” campaign is helping PNB Housing to reach the population living in Category I, II, and III cities. With a multimedia approach, the campaign will cover television, print, and digital media.

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